TVS Motor, the third largest two wheeler manufacturer in India has revealed that it is going to launch the much awaited TVS New Apache Sport Bike RR 310 on Wednesday, the 6th December, 2017. The TVS Apache RR 310 is built around the BMW G310 which the company produces at its manufacturing facility at Hosur, Tamilnaduin collaboration with BMW Motorrand. The RR310 uses the same engine as that of BMW 310 R but has been re-engineered as a sport bike.
It is expected that the company will price the new Apache RR 310 in Rs 2 lakh region (ex-showroom price). If this could be achieved, it will enable the company to place it in a strong competitive zone with likes of Benelli 302 R, Bajaj Dominar, Mahindra Mojo and KTM 250 Duke. The Benelli 302 R is currently available at a price of Rs. 3.48 Lakh, Bajaj Dominar at Rs. 1.56 lakh, Mahindra Mojo at Rs. 1.72 Lakh and KTM 250 Duke at Rs. 1.75 lakh. The competitive pricing strategy could also carve out a dominant position for the new bike at the entry level performance bike.
The TVS Motor has also revealed a new teaser video to create the excitement and buzz about the TVS Apache RR 310 in the market. The video reveals the new red shade and a sharp tail and an Omega shaped tail lamp.
The TVS Apache RR 310 is powered by the same liquid cooled engine as that of BMW 310 R which is a reverse inclined single cylinder 313 cc, four valves (DOHC) which makes around 34 bhp maximum power @ 9500 rpm and 28 Nm torque @ 7500 rpm. The engine is equipped with six speed transmission, 300 mm front disc brake and 240 mm single disc brake at the real wheel. The bike will also come with anti-lock braking system (ABS). The wheel base is 1364 mm and the kerb/weight of the bike is around 130 kg. The top speed of the bike is expected to be 145+ kmph.
On the exterior front, the TVS Apache RR 310 expected to get an exciting aerodynamic face, striking LED projector headlamps, vertically stacked full digital multi-information display and LED tail light.
The TVS Apache RR 310 is the most eagerly awaited motor cycle of the year and if the company is able to manage the pricing part well within a range of around 1.75 lakh to 2.25 lakh, the buyers in the segment are expected to be excited enough to grab the new launch whole heartedly.