What the insider said about the most awaited bike?
Sudarshan Venu, Joint Managing Director, TVS Motor Company said, “The launch of TVS Apache RR 310 marks a major milestone…”
What kind of milestone does the company means? What are attributes and qualities they intend to offer to be able to sell 10.000 units in first year? Is it achievable or too ambitious?
If the company believes RR 310 will be the best seller, they must believe with its competitive qualities. But, what are they?
So, here are the TVS Apache RR 310’s competitive advantages to win the battle.
At Rs 2.05 lakh, TVS Apache RR 310 will be head to head with heavyweight Kawasaki Ninja with near-similar specification but is priced at Rs 3.6 lakh. The motorcycle will also face the domination of KTM RC 390 in India market.
A lot of bloggers, test-riders, moto-vloggers, said that the motorcycle gives the best value for money. With relatively lower budget, you already get better technology, design, and performance. But what exactly are the specification, mileage, and “value” that it has?
When you are reading this word by word, you will finally understand. You may notice that India Autoz already covers some of its qualities like what you can read on “Which Suits YOU?* A complete TVS Apache RR 310 Comparison” but in this article, we will cover the uncovered.
Start from the obvious one.
TVS Apache RR 310 is the first sub-500cc motorcycle which is outfitted with Michelin Street Sport tyres. With first-in-class bi-LED twin projector, Apache will give you maximum visibility. The dashboard will give you race-bike sensation because it is equipped with a vertical speedo-cum-tachometer. Not just usual fuel and speed indicators, on its dashboard you also get 18 racing diagnostics. Even, you will get comprehensive post-ride analysis. Could you imagine that?
You can know your riding style better. You even have “engineer team”. By riding this most awaited bike, you might feel that you are a professional Moto-GP rider.
Another thing you must consider is that TVS hasn’t tinkered with the styling and design of “the then being internet sensation” bike concept, Akula. The India auto maker always put performance in mind as the central driving force.
Here’s what I mean by performance:
Stability and Riding Experience
The automaker uses unique reverse inclined DOHC engine with liquid cooled oil coolant (LCOC) technology for maximum power and torque. TVS Apache RR 310 gives you an ideal power-to-weight ratio and better mass centralization. It comes with an all-new, light-weight trellis-frame chassis for enhanced stiffness in straights. This technology gives you more flexibility for cornering capability. Which means, TVS Apache RR 310 is a “powerful beast” you can easily control.
To give you more pleasant handling and ride experience, the sports bike gets the Race Spec KYB Suspension that is tested by MotoGP expert. Anti-Lock Braking System and Electronic Fuel Injection system will be available as standard. It is clear enough that the bike is created to serve multiple riding purpose; touring, commuting, and occasional racing.
The multi-purpose bike gets 312 cc, 4-stroke, 4-valve, with liquid-cooled engine and single-cylinder. It churns out 34 PS@9700 rpm and 27.3 NM@7700 rpm. These powers are similar with BMW 310 GS.
The company claimed that it can dash from 0-to-60 kmph in just 2.93 secs. It can achieve 160 kmph top speed. Compared to Kawasaki Ninja, it also has a 6-speed gearbox mated to an engine that can produce 39 ps and a top speed of 180 kmph.
The new-comer fights the KTM and BMW domination with special gill profile to shield the rider’s leg from engine heat. It is embedded with the latest thermal management system that aids better heat dissipation. So, you can be “hot” in the road but not at your foot. The engine may be on the heat, but not your leg.
What about business point of views?
These improvements fulfill the aspirations of discerning customers. Sudarshan says Apache 310 launched to satisfy its loyal customers. The launching is very important entry to the fast growing super-premium bike category. It also strengthens the Apache brand in racing bike market. Like what the Joint Managing Director said on the interview with CNBC.
The motorcycle is also the answer of the TVS customers who already waits for years. The bike is uniquely designed and engineered. Booking for the new Apache 310 starts by the end of the month. And at the launch day, thousands of bike lovers come to witness the TVS commitment of raising the bar in super premium sports bike segment.
Born to Dominate Domestic and International Market
TVS has already prepared its marketing support system whether it’s domestic or international market. It will export the TVS Apache RR 310 to 60 countries so it can reach the 10,000 units goal. Talking about domestic domination, the automaker looks quite serious so it prepares tens of dealerships to serve you in India.
Here’s the 51 India Dealership to buy TVS Apache RR 310
All of these dealerships will be specially equipped. The staff who will serve you will be fully trained to handle the new levels of technology TVS Apache RR 310 equips. It also has a special dedication to the new range topping TVS. So, you will get better sales experience.
|Punjab||Ludhiana||Gulzar Trading Company|
|Rajasthan||Jaipur||K S Motors|
|Uttar Pradesh||Allahabad||Greenlands Corporation|
|Uttar Pradesh||Kanpur||India Motor|
|Uttar Pradesh||Lucknow||Speed Motor Company|
|Uttar Pradesh||Lucknow||Nirman Auto|
|Uttar Pradesh||Moradabad||New Brasscity Motors|
|Uttar Pradesh||Noida||Aditi Automobiles|
|Andhra Pradesh||Guntur||Pioneer TVS|
|Andhra Pradesh||Vijaywada||Casa TVS|
|Andhra Pradesh||Vizag||Olive Auto|
|Karnataka||Bangalore||Bharath Automobile Agency|
|Karnataka||Mangalore||Sai Radha TVS|
|Tamil Nadu||Chennai||Logesh TVS|
|Tamil Nadu||Chennai||SBM Motors|
|Tamil Nadu||Coimbatore||Sri Sakthisaradha TVS|
|Tamil Nadu||Coimbatore||Lotus Agency|
|Tamil Nadu||Hosur||VS Auto|
|Assam||Guwahati||Hindustan Auto Zone|
|West Bengal||Howrah||Shubh Auto|
|West Bengal||Siliguri||RS Automotive|
|Maharashtra||Mumbai||Hare Krishna TVS|
As the culmination of its 35 years race-track experience, TVS Apache RR 310 successfully cementing its status as the most anticipated bikes of 2017. And by now, you already read these distinctive qualities. But do you agree?
Let us know your comment!